How AI, automation, and custom software projects work — plus pricing, timelines, ownership, and process. If your question isn't here, send it over and I'll answer directly.
Lead intake, qualification, and follow-up; customer-support chat agents trained on your own documents; voice agents for inbound calls and booking; document and email triage (contracts, invoices, claims, charts); internal knowledge assistants; and sales, marketing, and reporting workflows. If your team does something repetitive more than a few times a week, it's usually automatable. See the full breakdown →
Custom apps, automation, and AI engagements typically range from $5,000 to $75,000, depending on scope and complexity. Smaller automations land at the low end; full custom applications or multi-step AI systems at the high end. I scope tight and build the highest-value piece first, so you see a return before committing to the whole thing.
Yes. Alongside automation, I build custom applications and internal tools tailored to how your business runs — client portals, dashboards, booking and job-tracking systems, quoting tools, whatever replaces the spreadsheets and disconnected apps you're working around today. Not sure whether to build or buy? Here's how I'd think about it →
Not the way I build them. The chatbot on this site (and the ones I build for clients) answer only from your own documents, with citations back to the source. If the answer isn't in your content, it says so instead of inventing one. Here's how that actually works →
Real, deployed systems. I've shipped AI workflows, automated code review, and error remediation into live production that runs every day — including environments with strict data-handling rules. The whole point of how I work is that you end up with something live and used, not a prototype that impresses in a meeting and then dies.
Yes. I've built systems for environments with strict data-protection requirements (including student-data/FERPA rules) and can architect with HIPAA and SOC 2 considerations in mind. If you're handling regulated data, raise it early and I'll design for it from the start.
AI-powered code review in your CI/CD, agentic coding and automation pipelines, error remediation and incident triage, test automation and flaky-test analysis, custom internal tools and MCP servers, legacy modernization, and fractional-CTO / advisory work. It's the same engineering rigor I've run across 100+ daily branches and 60+ engineers, applied inside your org. Details here →
Project work typically runs $15,000 to $50,000. Ongoing advisory or fractional leadership is $3,000 to $8,000 per month. We define scope on a call before anything starts.
Yes. The goal is to improve what you already have, not to rip it out. I've worked extensively across PHP, PostgreSQL, AWS, and CI/CD tooling, and I'm comfortable embedding into an existing team's workflow.
Professional website plans run $49 to $249 per month, depending on the size of the site and how much ongoing work it needs. There's no long-term contract. The monthly model keeps it affordable up front and includes hosting, SSL, and updates so you're never hit with surprise bills. For one-off or larger custom builds, I also quote flat project pricing — just ask on a discovery call.
Most small-business websites launch in about 48 hours once I have your content and details. More complex sites, or projects where content is still being gathered, take a bit longer — but the whole approach is built around shipping fast, not dragging a simple site out for months.
Custom design tailored to your industry, mobile-responsive build, domain setup and registration cost, initial copywriting, a contact form with email notifications, Google/local-SEO-optimized pages, hosting, and SSL. The base plan includes 2 content updates per month; higher tiers include more flexible update volume based on what you need. Full details →
You own your domain and your business content. If you ever decide to leave, the domain transfers to you and I provide a clean handoff — no hostage situations. (Internal templates, reusable code, and my development tooling stay mine, which is standard.)
Yes. That's a common request. The best first step is a quick call to look at your current site together and decide what's worth keeping, what to rebuild, and how to migrate without losing your search rankings.
Websites are built with Google-optimized, local-SEO-friendly pages out of the box — clean structure, fast load times, proper metadata, and mobile performance. If you need an aggressive, ongoing SEO campaign beyond that foundation, we can scope it separately.
Me — Will Brock — directly. This is an engineering-led practice, not an agency that sells you in a meeting and hands the work to a junior. Fifteen years building and scaling production systems, and I do the build. More about me →
I'm based in Dunedin, Florida and work with clients nationwide, remote or on-site. Location isn't a barrier — most engagements run entirely remote.
Four steps: a free 30-minute discovery call, a clear proposal with scope/timeline/price (often a preview build for websites), the build delivered incrementally with working code at each checkpoint, and ongoing support after launch. No bloated timelines, no vague deliverables.
Most of my clients aren't, and that's completely fine. You don't need to understand AI or software — explaining what's possible in plain terms, and then building it, is my job.
Yes. The 30-minute strategy call is free and there's no pitch deck. If there's a good fit, I'll tell you. If there isn't, I'll tell you that too — and you'll still leave with a clear picture of what's possible. More about the call →
Book a free 30-minute call at calendly.com/wpbrock/30min, or send a message through the contact form. Either works — we'll figure out the right next step from there.
The fastest way to get a real answer is a short, no-pressure conversation. Thirty minutes, honest advice, zero obligation.
Book a Free Call →